Tips for Future Higher Ed Bloggers

By Karlyn Morissette - Mon, Nov 10, 2008-->



rss icon Tips for Future Higher Ed BloggersLast week at Stamats, I was involved in more than a few sidelines conversations about becoming a higher ed blogger.  Some people felt intimidated, as if they didn’t have anything valuable to add to the conversation.  Others were concerned about backlash from their institutions if other employees (or even worse, their bosses) found out about their publishing.

On both a professional and personal level, I think blogging has so much value and would encourage anyone to give it a try.  Besides the obvious tip of entering the .eduGuru new blogger search contest, here’s some of my advice if you’re thinking about venturing into these waters:   [Update: Blogger Search Applications close at midnight tonight and everyone who applied will be hearing from Kyle in the morning]

  1. Just start writing: Kyle’s mantra is that you have to write 100 bad blog posts before you start writing good ones.  Don’t worry about having a particular direction for the blog at first - just let the writing go where it takes you.  Eventually, a direction will emerge.  The biggest caveat to this is that  you should keep professional and personal blogging separate, since your content will probably be geared towards two very different audiences.
  2. Keep it separate: If you work for an institution, I think it’s really important to keep your blogging life separate from your every day work.  Pay for your own hosting. Don’t blog from work - do it on your time. Have a disclaimer on your blog emphasizing that it represents your views and not the views of your institution. Don’t blog directly what things you’re working on in the office, though I think it’s OK to use it as inspiration to write about higher level concepts.  If you become successful, you probably will experience backlash at some point, so it’s really important to implement these “cover your ass” measures.
  3. Keep a journal: Since you aren’t going to blog from work, it’s important to write down your great ideas for blog topics when you have them so you don’t forget them later.  I keep a journal with me almost all the time, just in case.
  4. Come up with a schedule: Have some sort of plan to make sure that your blog is updated on a consistent basis.  For example, on Sunday nights you’ll usually find me sitting on my couch working on some of the blogs I plan to post that week. This stuff is work and it does require a commitment.
  5. Get involved with the community: Bloggers love reading/commenting on other blogs!  Let us know you’re out there by commenting on our blogs or getting involved on Twitter.  It’s one of the quickest ways to start promoting your blog and getting traffic to it.

The more voices, the merrier.  I wish more practitioners would throw their hat in the ring.  Don’t be intimidated by those of us who are already doing it - we’ll be the first to tell you that we want to hear what you have to say and what your experiences have been.  The whole point of this is to learn from each other and very rarely do I meet a higher ed person that doesn’t have an opinion or experience to express!  Blogging gives you that outlet.  I hope to be hearing from many more of you soon.

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This post was written by:

Karlyn Morissette

Karlyn Morissette - who has written 45 posts on .eduGuru

Karlyn Morissette is a thought leader and innovator in higher education. With over 12 years of web experience (half spent working exclusively on higher education web marketing initiatives), she helped pioneer many of the web strategies considered best practice today.

Today as the Director of Marketing Communications at Fire Engine RED, Karlyn works with colleges around the world to execute integrated marketing campaigns as a part of student search. She also teaches courses on Internet marketing and strategy at Champlain College as adjunct faculty. She holds a Bachelor of Science in Communication from Boston University and a Master of Business Administration from Norwich University.

To quote a friend of hers: "Karlyn is a super rad ninja marketing genius who will make your target demographic submit to your every whim through sheer willpower. Oh, and she's smarter than you."  We're not sure about the smarter part, but "super rad ninja" is true enough.

Compulsory disclaimer: The views expressed in Karlyn's posts are hers and hers alone, and do not represent those of any company she's affiliated with. Yes, it's true - the girl has a mind of her own. 

5 Responses to “Tips for Future Higher Ed Bloggers”

  1. Avatar image
    Kyle James Says:

    I’m closing in on 140 posts… so yeah when I reread some of those earlier ones I know I need to clean up so much stuff. The only way to become a good writer is to just keep writing.


  2. Avatar image
    Karlyn Morissette (author) Says:

    I really agree with you on that one - I look back at some stuff I’ve posted and go “what the heck was I thinking?”


  3. Avatar image
    kathleen vandervelde Says:

    Karlyn thanks for the good reminders on what it takes to blog. My problem since I left corporate has been commitment - I lost my voice after that and I’ve putzed around for about 3 years now looking for it :-)

    Dabbling in higher ed blogging now(after taking a shot at some political stuff for the 2006 elections) and thinking maybe the conference might finally help me focus again and find my voice.

    thanks for the encouraging words here.


  4. Avatar image
    drew Says:

    you keep a journal and don’t blog at work. How professional. I find it impossible to separate blog from work. I mean, the blog is ABOUT my work. My work feeds the blog. The blog feeds my work. It’s professional development. Who says professional development doesn’t happen on the clock? My last few post about storytelling/videography come out of trying to hire a videographer for our office. The stuff I threw on my blog was practically already written to my workmates in emails. For me it’s one big ball of yarn. If a superior has issues with a web communicator spending office hours interacting/learning from others in the same field, then that web communicator should find another superior. Wow this comment was harsh. But I feel strongly about this.


  5. Avatar image
    Karlyn Says:

    Hi Drew,

    If you blog from work, you run two risks:

    1) You get in trouble for wasting time on that blogging stuff
    2) Your supervisors, if they consider it work, can demand to preview/edit whatever you write, thus not making it your blog anymore.

    The second is really more important to me than the first. Doing it away from work draws a clear line of distinction between what is their business and what is not. Believe me when I tell you that its a very important line to draw.


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