eduWEB Presentation: Email Marketing for Higher Education

eduwebconference eduWEB Presentation: Email Marketing for Higher EducationNow that my presentation is through here are some goodies for anyone that missed the presentation along with some additional data.  This presentation was definitely a good learning experience for myself as it’s really the first time I’ve given a presentation in the hour long format.    It’s a tough balance not getting too technical while also keeping the marketing message in mind.  Next time I’ll know to slow down a little bit and more elaborate on some points.  If you attended I’d love to hear any feedback positive or negative.  I can’t learn from what I could do better if I don’t know.  Feel free to drop a comment or contact me directly.

I realized I didn’t hit a lot on Email Marketing for Admission, because quite frankly that’s an area I’m having some difficulty.  The following are from Karlyn’s blog and can help in that area.

  • Selecting an Email Marketing Service Provider
  • Building an admissions email marketing plan: Part 1 - The Five Commandments
  • Building an admissions email marketing plan: Part 2 - When, Why, What and Calls to Action

If your interested in viewing the presentation it was streamed, thanks Nick.  The video is almost 35 minutes long and good luck listening through the thick southern accent.  Watch the Email Marketing for Higher Education Presentation Video.  Nick also did an awesome job recording some of the other presentations which you can check out in his eduWEB 2008 Ustream ChannelBrad Ward also grabbed a few presentations eduWEB2008 Ustream Channel.  Are you confused yet?

kyle innocent eduWEB Presentation: Email Marketing for Higher Education
Don’t Shoot!  Picture by bradjward

Alka Joshi who did a great presentation this morning looking at Branding a Unversity and the challenges of consistency, asked a questions that really is a million dollar question of email marketing:

“Could you give some examples of good subject lines?”

At the time I had a hard time coming up with an answer and it really through me for a loop.  I’ve been processing it for much of the day.  The answer to something like this is always it depends.  It depends because you have to weigh so many different things like audience, purpose, keywords, time of sending, and many other things.  The only concrete advice I can give is to check out this post, Writing Killer Headlines: Top 30 Viagra SPAM Email Subject Lines, BE WARNED the titles are definitely going to offend some of you.  For some additional links about email here’s a link to my de.licio.us bookmarks tagged for “email”.

Finally here is the slides from the presentation.

This post was written by:

Kyle James

Kyle James - who has written 227 posts on .eduGuru

Kyle is currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle

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21 Responses to “eduWEB Presentation: Email Marketing for Higher Education”

  1. Avatar image
    Joe Gaylor Says:

    You guys have all done a tremendous job the past few days. It’s been a joy to “watch”, I am kicking myself for not reaching into my wallet, will definitely be at the next one. GREAT job!!!

    Reply

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      Henry Says:

      The video links do not seem to work, or I guess the videos have been taken down? The slide presentations are great. I find it sometimes highly challenging to convince businesses to invest so little into email marketing, because all they think of are those disgraceful spammy viagra headliners!

      Reply

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    Andy DeSoto Says:

    Looks like it was a great presentation! I’m really looking forward to watching the streaming video when I have a chance.

    I’d really love the opportunity to present in front of an eager audience. What I’d talk about, I’m not sure, and 60 minutes sounds a bit too long for my tastes, but I can’t wait for an opportunity like this sometime down the road!

    That Viagra Spam link cracks me up. Great resource, those guys are the pros!

    Reply

  3. Avatar image
    Nick Says:

    I think that the only honest advice you can give about subject lines is test them.

    Split testing is something that isn’t really practiced very well in higher ed (and I say that as someone who commits the sin as well).

    I look forward to checking out your presentation. I’ve jumped over to your blog a lot from Karlyn’s and it is enlightening. Thanks for the time you invest here.

    Reply

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    Shelley Wetzel Says:

    so great to read all these comments about the eduWeb 2008 Conference! I’m thrilled so many of you got involved with “spreading the word” about it thruout the event, thru twitter, blogs, etc. Want to see all of you next year …

    Reply

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    Ron Says:

    Great work. I will be there next year for sure. But excellent work with all of the updates and specifically your presentation. I’m going to share it with my office when I get back next week.

    Reply

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    Joshua Says:

    It is helpful for everyone specially who are searching for the information about email marketing. Your blog contains beautiful updates with clear information.

    Reply

  7. Avatar image
    Verity Says:

    I love you so much! Great place to visit!,

    Reply

  8. Avatar image
    Julyan Says:

    Grant you just made yourself something to do with it,

    Reply

  9. Avatar image
    kelon Says:

    wow!starting

    Reply

  10. Avatar image
    Zack Barnett Says:

    Kyle, love the post. Really helpful. Awesome that it is nearly a year old and people like me are still hitting it. Looks like Karlyn Morrissette’s links have changed, the new ones are 1) https://karlynmorissette.karlyn.me/2008/06/selecting-an-email-service-provider/ 2) https://karlynmorissette.karlyn.me/2008/04/building-an-admissions-email-marketing-plan-part-1-the-five-commandments/ 3) https://karlynmorissette.karlyn.me/2008/04/building-an-admissions-email-marketing-plan-part-2-when-why-what-and-calls-to-action/

    Reply

  11. Avatar image
    Karlyn Morissette Says:

    Hi Zach,

    Thanks for updating the links!

    Karlyn

    Reply

  12. Avatar image
    Payal Says:

    Good thing found at your blog about email marketing! Welldone! You have placed a good information on your blog. But, I want to talk something more about email marketing. Actually, it is not too easy as it seems. Most of the people are under misconception that collecting email IDs and using a bulk email sender can make you successful. But it is not. What do you think? Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. So, in this case they should have the different lists of bulk email IDs. Email Marketing is being difficult in these days. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. I do not want my comment considered as spam here so will not discuss about my blog, but if you visit my blog then you will find, how I am using different products for my email marketing these days and making a lot Really! When I found your blog about email marketing, It was great one and I could not stop myself writing comment? But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? Waiting for reply - Thanks - Regards

    Reply

  13. Avatar image
    sampath Says:

    I just found your blog by google search and i just read it top to bottom and its good actually. Nowadays email marketing has become major advertising source, so lot of people are collecting email IDs in unethical way and sending spam. Also many of web mail servers has install spam filters so in this case there is many capabilities to go those email to spam folder so in this case can anyone tell how email email marketing is effective for online advertising business.

    I know this may general question for all.

    Reply

  14. Avatar image
    Richard Says:

    Hey,great post about emal marketing. I will also suggest to have an autoresponder…for me Aweber is the best! I would also like to invite you to read a fantastic article on creating an e-Mail List and how to set up the system and begin attracting a deluge of hungry subscribers.
    I hope you enjoy it ,
    Richard.

    Reply

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    Peter Says:

    This is a great site. Liked your tips and presentations very much. Good for the business. Thanks.

    Reply

  16. Avatar image
    Michael Woo Says:

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    Reply

  17. Avatar image
    Lee Demuro Says:

    Nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.

    Reply

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