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Delaware the Musical!

Delaware the Musical!

One of the most fun projects I’ve had the opportunity to work on since joining Fire Engine RED was the Junior & Sophomore Search project for the University of Delaware. I have been dying to write about this campaign since it started, but wanted to wait until it was complete to share it (others have [...]

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Borders Email FAIL (and how colleges can avoid the same mistake)

Borders, Borders, Borders. :::sigh::: You know that normally I’m a fan of your email. I always talk about you understanding creating value for the user during my Five Commandments of Email Marketing presentation. But yesterday, you let me down. I woke up bright and early to get an email from you with the following subject line: [...]

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Email Management: 10 Rules For Taking Back Control of Your Inbox

Email Management: 10 Rules For Taking Back Control of Your Inbox

Email is supposed to be a blessing, not a curse.  If you would have told people fifteen years ago that email would be just as vital or more vital than the phone was at that time they would have laughed at you.  Unfortunately email today is probably the biggest consumer of a normal business day [...]

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A Primer for Effective Email Marketing

A Primer for Effective Email Marketing

The following is a guest post by Scott Cohen, Marketing Copywriter at Western Governors University. Scott writes and manages copy for the university’s public website, email marketing campaigns, and direct mail campaigns. Scott also writes on his personal blog and contributes his opinions and critiques on email marketing on The Email Zoo Blog. You can [...]

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Time to get serious about email

“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

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Captioning your YouTube videos with CaptionTube

Captioning your YouTube videos with CaptionTube

I’m an accessibility advocate and one thing thats been bothering me for a while was the lack of an easy way to caption videos uploaded to YouTube. They clearly explain they support closed captioning:

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Step away from the computer: When NOT to send a marketing email

Every time you send a message, you are telling your users how much you value them, because you’re asking them to put their time and energy into what you have to say.  Yet all too often, colleges blast out emails without putting half a thought into it and then wonder why their users don’t respond. [...]

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Email is about hitting your user over the head with a sledgehammer

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The problem with email benchmarks

Preface: So Kyle tells me its been a month since I’ve posted.  I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle.  But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

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Practical Example of Google Analytics New Advanced Segments

Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni.  Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign.  A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting.  [...]

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