Author Archives | Founder

Founder - who has written 229 posts on Fresh new template.

Founderis currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Founderis an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle

Foursquare: What Does It Really Mean To Your University?

Monday, April 26,


For any of you that are in my social network of friends on Facebook or Twitter, you might have noticed that I have been rather active on Foursquare lately.  Ok, that is a real understatement, I’m a complete addict.  I’ve gone so far as creating a whole website with all the hard to find Foursquare [...]

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Inbound Marketing Success Story and Takeaway

Monday, April 19,


Disclaimer: I work at HubSpot.  Many of you who read this blog already know that, but I still want to be extremely transparent before I write this.  I’ve also worked at a college for six years, so I’ve been there and done that too.

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So What if Butler Lost Monday Night! A BIGGER Lost Marketing Opportunity Occured!

Wednesday, April 7,


Did you watch the NCAA College Basketball National Championship game Monday night?  If you didn’t, a little school known as Butler University played in the biggest game of the school’s history.  Yes, it’s true that they lost to Duke in a VERY close game, but I want to take a look at another sort of [...]

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5 Ways to Increase Your Admissions Marketing Budget

Monday, April 5,


This is a guest post by  Elizabeth Kraus.  Elizabeth is a marketing and branding expert and the co-founder of, the Honest College Matchmaker, an online matchmaking service that delivers qualified and invested student inquiries to help colleges protect their brand, control marketing costs and connect to students who are actually interested in their institution.

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Organizing a Higher-Ed Online Media Stream

Tuesday, March 30,


The following is a guest post by Zac Vineyard.  Zac is the Web Programmer for Northwest Nazarene University, where he manages their web server, content management system (Typo3), content editor training, and a variety of other web projects. He is very interested in the organization of large web sites and believes in low-cost, easy web [...]

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Introducing New Guru’s @jesskry & @mikepetroff!

Monday, March 15,


It’s that time again and I’m happy to announce that we have two new writers joining the guru team!  Many of you probably know these two individuals from the contributions to the higher ed web industry.  They have both been guest bloggers here in the past, and they each add a unique area of expertise [...]

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Is Social Media A Fad? Social Media Revolution Video

Wednesday, March 10,


The questions around what exactly social media is and its long term impact aren’t exactly new.  Personally I’m a data junkie and I feel data always helps make very compelling arguments.  What we have here is a great data driven case around what is really happening with social media and the impacts on everything that [...]

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Managing Tip: Three Questions You Should Ask Direct Reports

Wednesday, February 24,


I was recently promoted at HubSpot from an inbound marketing consultant to managing our senior consultant team.  With any direct promotion like that, it is definitely a challenge when your previous equals now report to you. Lately,  I’ve been thinking a lot about managing people and many of the challenges that go with that.  Down [...]

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Multiple Templates on a Website – Ask a Guru

Tuesday, February 23,


So the first of our Ask a Guru questions that we wanted to feature comes from Director of Web MarketingRender at North Carolina Central University.  Director of Web Marketingwrites in:

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Why Social Media Comes Last - Presentation from #edSocialMedia

Tuesday, February 16,


It has been over a year since I first made the argument that social media comes last.  Today at the edSocialMedia Summit in Boston I dug a little more in actually explaining WHY.  This whole conference being on social media it was a little bit of a bold mood to explain why this is the [...]

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