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Stamats Integrated Marketing Technology Conference Giveaway

11. August 2010

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Stamats Integrated Marketing Technology Conference Giveaway

It’s Vegas, baby! The Stamats Integrated Marketing: Technology Conference will be held October 20-22 in Las Vegas, NV. Some of you folks may already be registered, but for those who haven’t - we’ve got a free giveaway that covers the $499 registration fee!

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Higher Ed Headbutt: Engagement Vs. ROI

14. July 2010

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Higher Ed Headbutt: Engagement Vs. ROI

Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]

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Calculating Engagement: What Do They Want?

22. June 2010

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Calculating Engagement: What Do They Want?

We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]

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Inbound Marketing Success Story and Takeaway

19. April 2010

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Inbound Marketing Success Story and Takeaway

Disclaimer: I work at HubSpot.  Many of you who read this blog already know that, but I still want to be extremely transparent before I write this.  I’ve also worked at a college for six years, so I’ve been there and done that too.

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University Twitter Accounts: Spring Cleaning

1. April 2010

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For some of us, Twitter management may be a luxury (or a curse) that we aren’t  able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]

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Negative Facebook Comments: @#$% Me

25. March 2010

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I knew smooth sailing couldn’t last forever. Someday, that dreaded negative comment would rear its ugly head on  our university Facebook page. I just didn’t know it would be so harassing, misplaced and something that would give me an instant panic attack.

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Introducing New Guru’s @jesskry & @mikepetroff!

15. March 2010

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Introducing New Guru’s @jesskry & @mikepetroff!

It’s that time again and I’m happy to announce that we have two new writers joining the guru team!  Many of you probably know these two individuals from the contributions to the higher ed web industry.  They have both been guest bloggers here in the past, and they each add a unique area of expertise [...]

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Want help? Ask the Gurus!

3. February 2010

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Want help? Ask the Gurus!

Okay, today marks the launch of an exciting new experiment - and hopefully permanent addition to the .eduGuru web site. We all have a lot of resources at our disposal in our day to day job, and we want you to consider us among them. So, to kick this off, note the new button in [...]

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Recapping 2009 and What to Expect from .eduGuru in 2010

13. January 2010

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Recapping 2009 and What to Expect from .eduGuru in 2010

It’s not a surprise to anyone that here we are in a new year.  Heck, we are in a new decade.  The new year also represents .eduGuru’s birthday and here we go pushing forward into our third year.  So before we move too far into 2010 I just wanted to share some of what happened [...]

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Top 10 .eduGuru Posts of 2009

6. January 2010

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Top 10 .eduGuru Posts of 2009

Here we are closing out another year.  Hard believe that this blog is almost two years old!  Wow, so much has happened in the last two years both in my life and in this blog.  For a tradition started last year here are the top ten posts written in 2009 based on pageviews.  In a [...]

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