eduWEB 2008 Reflections II

bird over beach eduWEB 2008 Reflections IIFinally yesterday my luggage arrived at GSP Airport four days after I last dropped it off in Philly.  It was a short lived time of rejoicing.  It’s been a challenging weekend as I visited my family and going through my father’s will and discussing moving issues and passing on his car; he won’t need it as he can never drive again.  Just a quick update, my father has been diagnosed with brain cancer and it’s a form that is not curable.  The good news is that we are looking at years of time with him instead of months.  He’ll be starting radiation treatment in a few weeks and I’m sure that will be challenging for our family.  As he tells me and I couldn’t agree more, “It will be alright”.  Everyone, thank you for the prayers and offers of assistance. So let’s get back on reflecting on this conference and my takeaway points three, four, and five.

Higher Education is full of followers

This theme came up a few times in conversations with people.  Higher Education Web individuals tend to be followers.  If one person comes up with an exciting and innovative design, concept or site, then others scramble to copy.  I’m not saying this is really a whole lot different than any other industry, but it does help explain the 10% who tweet and 5% who created content around this event.

The perfect excellent example of the follow the leader mentality is apparent with the eduStyle awards.  Don’t get me wrong I loved the awards and Stewart has put together an amazing resource, but so many higher education sites look so similar and very few really venture off in really creative direction.  This is also apparent with two schools dominating the awards.  I won’t be surprised in the least to see much of the elements of these sites being copied over the next year.

I really challenge everyone to try and not copy, but really think through unique and creative directions to take Higher Ed Web.

Email is NOT dead

In Mark Greenfield’s opening keynote speech one of the tops that generated the most buzz and discussion was his proclamation that “email is dead”.  This was a real challenge as I was scheduled to present on Email Marketing for Higher Education the very next day.  I had a quick chat after Mark’s presentation where he told me *drum roll* that he made that statement to create the buzz and discussion and not necessarily because he 100% believed it.  We both agree that it’s a very important discussion and something that a lot of people need to take a part in.  To get the ball rolling last Friday I created a discussion over in the University Web Developer Ning network and I hope everyone will contribute their feelings on the subject.  A lot has already been hashed out and I plan to add my two cents later this week once I’ve caught up and freed up a little more time for deep reflection.

email death450 eduWEB 2008 Reflections II

Blogs are the answer for any school that doesn’t have a CMS and a lot that do

Heidi Cool’s presentation about College Blogs really my interest in creative ways to use blogs as a platform.  When I asked her afterward why they had blogs for everything she informed me it was because they don’t have a fully developed Content Management System (CMS).  From talking to lots of you there are still quite a few schools who aren’t on a CMS and a blog really is a realistic alternativeCase Western Reserve University uses blogs for pretty much everything and because the easy installation, adding new content, syndication, and management nature of a blog it really is a “low hanging fruit” type opportunity for schools to get their feet wet in a basic content management system.

Of course I’m a big blog advocate, Wofford has about twenty linked blogs and I’m an active blogger myself, so I’m a little biased, but there are a lot of sites that I’ve seen that run fully on a blogging CMS like WordPress.  Also for News Rooms and Athletics Releases it can make a lot of sense to do those in a blog format.


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creative direction, creative directions, ed web, education sites, education web, higher ed, higher education, innovative design, keynote speech, mark greenfield, web email

Read Related Posts on .eduGuru:

  1. eduWEB 2008 Reflections I
  2. eduWEB 2008 Reflections Part III
  3. eduWEB 2009 Reflections

This post was written by:

Kyle James

Kyle James - who has written 227 posts on .eduGuru

Kyle is currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

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4 Responses to “eduWEB 2008 Reflections II”

  1. Avatar image
    Toby Keeping Says:

    First of all, sorry for the news of your father. Like all of us should do, relish the time you have for none of us knows how much we have left.

    Few people have the skills and or courage to be true leaders. Hence, why there are so many followers. Few want to take that leap into the unknown where a failure might occur (and a job loss follows suit).

    You’ll find this article “Maintain the status quo with endiscouragement” funny and on-point. I’m sure many of the web-folks have had their proposals follow this process….

    https://www.universitybusiness.com/ViewArticle.aspx?articleid=1086

    Reply

  2. Avatar image
    Toby Keeping Says:

    oops…gave the wrong name for the piece…it’s actually called “Stifling Initiative:
    10 simple rules for crushing innovation and maintaining a culture of inertia”

    Reply

  3. Avatar image
    lynn Says:

    I have been through brain cancer. My brother was diagnosed at age 34. If you haven’t signed on to the Brain Trust listserv yet https://braintrust.org/braintmr.htm you should consider it. Best resources out there. Unfortunately, I have a wealth of info on this subject so feel free to email me anytime. My prayers are with your dad.

    Reply

  4. Avatar image
    Kyle James Says:

    @Toby & Lynn - thank you for words of concern. I’m very much at peace with everything and have told him the most important thing, that I love him and strive to make him proud.

    Reply

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