Software Review: Flimp - Flash Development Tool without the Programming Knowledge

So I was given the freedom to demo and review a powerful Flash development tool called Flimp.  If you visit Flimp’s website they describe their product as video marketing, but after playing with the software for a few weekends and talking to others this is only a part of what their service is capable of.  In their application, you can do a lot with video.  For example, you can include a video on a Flash landing page, in an email or simply embed it on a page.  Still, with the power and visual excitement of Flash, video is only a part of the feature set.  Flimp appears to be built completely in Flash and is an environment to let any individual build applications in Flash.  Their application is hosted in the cloud for optimal serving of files and is a software as a service (SaaS), so there is no software installation needed.

Software Example

So let me start this review by sharing a little Flash piece that I developed and was able to easily embed in this blog post.  You might know my dog Skip?  Well here’s a chance to get to know him a little better.

Impressions of the Software

 Software Review: Flimp   Flash Development Tool without the Programming Knowledge

Flimp Text Editor (Click for Larger)

It was fairly intuitive and straightforward to put together a template.  Dropping pictures, text, and video onto the template was as simple as drag and drop, and then you are given lots of control into the nit picky details of your work.  There were times that it felt like the interface required extra clicks to accomplish things that could be handled in fewer.  An example of this is when you go back to edit an existing “flimp” you have to do an extra click to edit instead of being able to click on the preview and get right into the application.  Of course being able to constantly develop and update the service is one of the great things about software as a service application!

As I went through the tool to build this demo application I was quite frankly impressed with the feature set.  There wasn’t anything that I wanted to build and design that I didn’t easily have the ability to.  One negative was that for videos you have to upload a file in the .flv format.  Of course with the abundance of converters this isn’t a make or break, but with the rich feature set it was something that stood out as a disappointment.

A Customer Testimonial

Flimp does have quite a few education clients, and after reading through some of their higher education case studies I reached out to a friend who works at Suffolk UniversityDirector of Web Communication, for a testimonial.  Many of you will recognize Director of Web Communicationfrom her Integrated Marketing and Communication blog.  I knew all I was spending was a few hours on the weekend to get in here and toy around with the software without an actual campaign to test the service, so I wanted a more in-depth assessment.  Here is what Director of Web Communicationhad to say about the Flimp service.

What makes Flimp so great is more than the product - its the people. They have been very responsive and collaborative in our work with video email campaigns. If you’re having an issue you can call, email or tweet them and receive a rapid, accurate and friendly response. As they continue to grow, they are very open to product enhancements that we bring up - be it in interface or analytics.

What I’ve worked most with is the analytics. Seeing click throughs by individual emails has been invaluable when determining campaigns - the placement of information, our web traffic and content, even time of day for segmented audiences. All in all, its been a great learning experience as we move forward in creating interactive and dynamic content for all areas of the university.

Flimp wasn’t aware that I reached out to a customer, so feedback like this really says a lot about a company.  I know at HubSpot there is a superior level of service and transparency that we strive hard to establish.  When a friend asks a friend for their honest assessment and they tell about the passion of the people at the company, it says a lot about that company.

Final Impressions

Although I was impressed with the feature set, I didn’t really get to dig into the email marketing and analytics to truly assess those functions.  Being someone who has a lot of experience in both email marketing and web analytics I’m a little upset I can’t truly give my expert’s take on those features.

I do still have to warn that just because Flimp takes the programming out of flash doesn’t mean that someone without design skills is going to be able to create masterpieces!  I think the people who will really find value in this tool are traditional marketers who are experts in Adobe Illustrator and Photoshop or Microsoft Publisher and just can’t wrap their head around Flash. With a little education I strongly believe those individuals will feel right at home in this application and be able to create vibrant web applications as they have created for print.  I think that is the true highlight of the software because I know there are a lot of individuals who fit into that mold in colleges and universities around the nation.

This post was written by:

Founder - who has written 226 posts on .eduGuru

Founderis currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Founderis an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

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11 Responses to “Software Review: Flimp - Flash Development Tool without the Programming Knowledge”

  1. Says:

    That’s good, i will try the software.

    Thanks for the info.

  2. Says:

    This does sound interesting! Especially for the person, who doesn’t know much in programming but needs lots of flash for a website)))

  3. Says:

    This is a great software for those who know nothing of programming. Looks real easy to use, though I haven’t tried it. Good info, thanks for sharing.

  4. Says:

    I’ll have to check into this software. I could use some help.

  5. Says:

    I like it’s i will try the software. that is ware helpful of programmer.

  6. Says:

    Thanks everyone for the great insight and post here. Its great when everyone can share ideas and expirence with others and when it makes a differnce as well. I will be making a contribution here as well. Thanks

  7. Says:

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  8. Says:

    An interesting piece of info, and I think it is great for non techie people. Will give it a try

  9. Says:

    Good Site on Cloud Computing and SaaS - We are periodically looking for good blog information
    related to Cloud Computing. Will be back to review more information on your blog.

    Keep up the great work!


  10. Says:

    Video Marketing is an interesting and very effective way to market affiliate products, i have promoted my products over youtube and in some other sites:*;

  11. Says:

    Video Marketing is a great way to promote hardware tools and products online..-,