If you remember the slides from my presentation at WhippleHill’s User Conference you might notice that for the most part these are the same slides. I did add a whole new section on conversion pages. Yes, a conversion page is a landing page but I’m just always careful about calling it a landing page as technically any page that is the first a visitor sees on your site is a landing page and we know with search engines every page on your site becomes a landing page.
So anyway no reason to really to rehash a lot of this, but I do want to share the updated slides here. Remember it doesn’t matter what you call it, an inquiry is a lead.