[Survey] The State of Higher Ed Social Media

By Founder

GeneralResearchSocial Media

It has been almost three years since Director of Web Communication posted her guide on the Use of Social Media in Higher Education.  That was the first homegrown survey and results that were shared on this blog.  In the social media landscape a lot has changed in the last three years.  Facebook is almost twice as old now. There were no location services like Foursquare. And what is Groupon?

With all this being the case it’s time to step back and get an idea on how colleges and universities are using social media.  Are they measuring the results?  How do students fit into the equation?  All these are questions that we all want to better understand.

If you work in a web services role within an institution please fill out the survey as completely as possible. All your answers are confidential and the results will be combined so individual institutions will not be recognized. We do ask for the name of your institution purely to identify duplicates; it will not be published publicly.

Please pass this around as the more institutions that we can get to take part in the survey the better results will be.  The survey will be kept open for two weeks or until May 2nd.  The survey is embedded below or you can get to it here.

This post was written by:

Founder - who has written 236 posts on .eduGuru

Founderis currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Founderis an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

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4 Responses to “[Survey] The State of Higher Ed Social Media 2011”

  1. Says:

    Hi - this is interesting. Your readers may want to know about a second annual survey just completed on behalf of CASE by mStoner and Slover Linett Strategies, focusing on the same topic (social media in education) with an emphasis on advancement:

    https://case.typepad.com/case_social_media/2011/03/has-advancement-advanced-in-social-media-use-.html

    Initial findings were released last week, and will be written up on the blog above soon.

    FYI.

  2. Says:

    Follow up: Here is Director of Web MarketingStoner’s presentation on top line findings, from last week:

    https://www.slideshare.net/mstonervt/topline-data-casemstonerslover-linett-2011-social-media-survey

Trackbacks/Pingbacks

  1. Infographic: Social Media Use in Higher Education | higher education management group --> says:
    April 18,at 9:33 am

    [...] See, also: A Survey for the State of Higher Ed Social Media [...]

  2. Top 4 findings on the State of Social Media in #highered | collegewebeditor.com --> says:
    April 19,at 7:34 am

    [...] BTW, if you want to help the community learn more about social media practices in higher ed, you can also take Kyle’s survey. [...]