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The Content Editor’s Missing Manual
A few months ago I wrote about how to train content contributors, this article is a little different. It’s meant to be a resource you can point anyone publishing content to the web. The goal is to explain why the web acts different than Word, a general outline of creating semantic documents and how to [...]
Continue reading...Talk Documentation to Me
If you’ve ever had a conversation with me that lasted longer than a few minutes, you know the one thing that will keep me talking is end-user documentation. Whether you are writing documentation for your implementation of a CMS, a migration from one application to another, or simple instructions on using a Web form or [...]
Continue reading...Spring Cleaning: Finding your lost sock. The guide to content audits.
So how long has it been since you did a Web content audit on your institution’s homepage? A year? Two? Never? I’m not talking about just surfing from page to page making sure everything checks out but a real content inventory of every page and inspection of the content quality.
Continue reading...Mobile Analytics: The Neglected Mutant Step Child
How many iPhones visited your site yesterday? Can you tell me? Could you get it set up if you needed to? At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites. Are they meeting the needs of the users? Can the users [...]
Continue reading...Social Media Comes Last
There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building. As I’ve said many times before “social media = building [...]
Continue reading...Tracking Flash Interaction with Google Analytics
The following is a guest post by Associate Director, Associate Director of Web Communications at Wayne State University. Associate Directorwrites on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]
Continue reading...HighEdWebTwitter’ers
Following the success of my post at eduWEB of Twitter’ers I decided to be a little proactive this time and started a discussion in the HighEdWeb Ning group asking who is on Twitter. Who would have thought that it would be this successful?
Continue reading...Case Study: Setting up a LinkedIn Alumni Group for your College
It has been a while since I’ve posted anything in the Social Survey series. Writing about using Social Networks for Higher Education has kind of taken a backseat to Analytics lately, but let’s see if we can’t combined the two into a web marketing gameplan? Way back in April Andrew Careaga wrote a post LinkedIn [...]
Continue reading...7 Google Analytics Filters To Help Understand Your Visitors
Google Analytics is a wonderful free service for tracking visitors to your website. A large website often has the challenges of multiple audiences, multiple site editors, and many stakeholders. A college website is one that definitely falls into this category. It can be a little overwhelming to dig into the data to find specific information [...]
Continue reading...3 Quick Tips to Tag and Track with Google Analytics
Tagging and tracking can be an important way to segment and understand user behavior on your website. Google Analytics offers lots of ways to do this, but finding out how to do it isn’t always so obvious. Knowing a little bit more about your visitors allows you to make better more informed decisions and ultimately [...]
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