Do you Data Mine your Blogs?

As I introduced in my previous post this week, Information about Wofford’s Blogs and Alumni Bloggers,  Wofford has a lot going on in our Network of blogs.  Now that it’s the summer time and content is a little slow for most colleges there is the dilemma of what to feature on the main site homepage?  Well maybe you don’t have a spotlight type feature like Wofford does on its homepage, but none the less do you data mine your blogs?

Blogs Produce Lots of Great Content

Doing a quick scan of Wofford’s Blogs Network we have around twenty blogs.  Some blogs are much more active than others, but nonetheless they produce a wealth of quality content that is usually buried deep down in the site.  Me being a personal blogger I understand the challenges of trying to get people to understand this new form of communication.  The only way to do that is to continually expose people to quality blog content.  Also your bloggers really appreciate it when they see that you’re promoting their work and it encourages them to produce more and better content.

Promote your Blogs

Being the analytical junkie that I am I have not been extremely impressed with our blog visit numbers and have been racking my brain to find ways to increase RSS subscribers and increase visits and exposure to the blogs.  So the question is how to do this?  We have occasionally featured a blog post or promoted a blog linking to specific posts off our homepage spotlight.  This has created an instant boost of hits to the blog, although I’ll be the first to admit it is hard to say it has contributed to long term readers.

Another great way to promote your blogs is through your email marketing efforts. It’s a double win!  We are constantly looking for good content to feature in our mailshots, so sometimes we data mine the best of the blogs.  We also want to promote our blogs so we mention them in emails.  Enough said!

Data Mine for Content

Lastly there are times when a great piece from a blog can be used somewhere on the site. Last post I mentioned our Study Abroad blog and there have been a few things they have pulled from that blog to use on their departmental site.

Other great examples come from our From the Archives blog.  From the Archives is a blog written by the college Archivist Phillip Stone.  On this blog Phillip does a great job of tying current events to the past.  For example during Black History month he did a series of posts about African-American History on campus or tied in a post about athletes from 1915 during Baseball season.  These are great to data mine for the homepage!  As Phillip has gotten more comfortable with the system he’s even included audio.  We have a page on the site about Wofford’s Alma Mater and Motto so when he included an audio of the Glee Club performing the Alma Mater from 1950 it made complete sense to link to that post.

Closing Questions

So how are you promoting your blogs?  Do you data mine them for content across the site?  What tricks have you used to get people to subscribe to RSS feeds?

This post was written by:

Kyle James

Kyle James - who has written 227 posts on .eduGuru

Kyle is currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle


13 Responses to “Do you Data Mine your Blogs?”

  1. Avatar image
    collegewebguy Says:

    oh how I wish we actually had blogs to mine from.


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      mining stock Says:

      One more add to this post, take advantage of all the real time searches on twitter. I get great incite and ideas on different topics to build off of… I guess you can say thats more idea mining.



  2. Avatar image
    Andrew Careaga Says:

    I like the way you link to your blogs directly from the Wofford gateway.

    We’ve linked to blogs from the gateway for specific purposes. Here are a couple of examples:

    When we were going through our name change, we linked to the Name Change Conversations blog in order to provide visibility and ease of navigation to an important source of information during the name change transition. This was during the summer and fall of last year.

    To promote the 100th anniversary of our St. Pat’s Celebration, we created the Best Ever Blog and linked to it from the gateway for several weeks prior to the event.

    Both approaches were successful in driving traffic to specific, narrowly focused blogs.


  3. Avatar image
    CMS Critic Says:

    Any tips for ways to promote with link development?


  4. Avatar image
    Website design tampa Says:

    Data mining also help in freeing up space on your host.


  5. Avatar image
    mining stock Says:

    Hello Kyle great article, and interesting debate. I think its almost impossible to not data mine in some form or another while blogging.

    I am a Mozilla user, and use the ScribeFire plugin all the time. I use the plugin whenever I find relative content related to my blogs. I then write a mini review about that content, and link back to it. Its a cool plugin for anyone who browses as much as I da, and likes to add current event content to their blog.

    Thx for allowing post. Please take the time to do the same on my blog is you have a chance.



  6. Avatar image
    Sam Says:

    Wow great collection of templates. Thank you. For Nice Free Architecture Web Templates.


  7. Avatar image
    WebsiteBuilder Says:

    I wannna to data-mine my blog but it has not got enough posts, I think I must post more articles.


  8. Avatar image
    Study Abroad in South America Says:

    The truth is always considered to be a biased point of view. Even with Wikipedia, a site constantly moderated by experts in the field relevant with the page, it still isn’t considered a trustworthy content source.


  9. Avatar image
    Peluang bisnis Says:

    Data mine from blog is importance thing.



  10. Avatar image
    PhillDoc Says:

    Interesting article you got here. It would be great to read more concerning that matter.


  11. Avatar image
    CarverDown Says:

    You know what, try GSM jammer to block all spy devices in your room or at work.



  1. Friday Five: what we blog about when we blog about blogs | higher ed marketing says:

    [...] Data-mine your blogs for reusable content. A recent post by Kyle James (aka dot-edu guru) of Wofford College (which has a slew of blogs) suggests that colleges and universities dig into their institutional blogs to find content that could be used elsewhere on the institution’s website. Good idea, Kyle. Maybe we should call it content mining. [...]

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